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It's all right here

Sustainably produced from farm to fork, Ireland’s lush green fields, fresh clean air and plentiful rain means there is definitely no shortage of that special something that makes grass-fed Irish beef so great.

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New TV Ad

We’ve got a new TV Ad running across UK TV screens this Autumn. It proudly shows beautiful grassy pastures, perfect climate conditions for beef farming and the care that farmers take to produce premium quality, sustainable beef.

It’s no wonder it tastes so delicious and is so in demand by chefs and consumers alike!
Take a look at the ad here. We hope you like it!

12 Reason Why Grass-Fed Beef is so Special

Family Owned Farms

99% of Irish farms are family-owned, passing from generation to generation, as is the craft and love of livestock farming.

Quality Assured

50,000 farmers are members of Ireland’s Sustainable Beef & Lamb Assurance scheme which delivers high standards in animal welfare, traceability and grass management.

Award Winning Beef

At the World Steak Challenge in 2019, Ireland won more medals than any other country beating competition from Argentina, USA, & Australia.

Environmentally Conscious

Since 2014 over 300,000 carbon assessments have been conducted on Irish farms, helping Irish beef farmers to reduce the average CO2 output per unit of beef produced by 5%.

Traceability

Traceability is fundamental to Irish beef production. All cattle have passports and ear tags which means Irish beef products can be traced back to the farm the cattle are from

Local Provenance

Thanks to Ireland’s close proximity, research shows UK consumers consider Irish beef as local.

Perfect Climate

Ireland’s mild wet climate delivers lush green grass full of nutrients which Irish cattle love to graze.

Sustainable Farming Practices

Since 2014, 900,000 trees and 1,250km of hedgerow have been planted on Irish farms.

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Clove & Herb Filled Grasslands

Irish pastures offer our cattle fresh grass, clover and lots of herbs all year round delivering excellent tasting grass-fed beef.

Freedom to Roam

An Irish beef farm has an average of 80 animals with an average of 32 hectares of fertile soil.

Abundant Grasslands

80% of Ireland’s agricultural land is devoted to grasslands, with a yearly grass growth rate that exceeds the European average by more than a third.

Grass Based Production System

Ireland has the longest grazing season in the northern hemisphere thanks to Ireland’s mild wet climate.